Toy Manufacturers and Toy Market in World and Turkey
GENERAL TOYS PRODUCTION IN TURKEY
Total toys production in Turkey occurred 173 million dollars in 2017 and the increase in the basis of quantity has been 6% on average in the last 5 years. In 2017, Turkish toy production increased on amount of 8% and 5% in terms of value compared to year of 2016.
From 2012 to 2018, Turkish toys production sector has grown annually by an average of +6%, and the +3% annually on a value basis.
TOY EXPORT FIGURES IN TURKEY
Total toy export from Turkey occurred up to thousands tons and 34 million dollars in 2017, and the annual increment happened as 4.4% for the last 5 years. Turkish toys export numbers increased by 1.5% in the terms of amount 5% and in terms of value in 2017 compared to year of 2016.
In the year of 2017, approximately 6,000 tons of plastic raw material was consumed in production and this stood at around $34 million dollars.
PLASTIC TOY MANUFACTURERS AND MANUFACTION IN TURKEY
Plastic toys exports constitute the majority of total toy exports in Turkey. Also plastic toy production in Turkey comprises at least 70% of the total toy production. Plastic toys export was effected as 30 million dollars in 2017. And increase realized as annually by 5.9% on amount and 0.9% in terms of value for the last 5 years.
In our website, you can spot many Turkish toys manufacturer products and contact with us.
TURKEY TOY EXPORTING COUNTRIES
10% of total Turkish toy exports are being taken place to France. Iraq, Poland and Greece are the other notable important export partner countries of Turkey’s toys industry after France.
TOTAL INDUSTRY STATISTICS OF TURKEY IN 2017
► Thanks to its young and growing population, Turkey has a dynamic domestic market. One third of the population consists of children.
► Domestic Toy Production Value is $173.4 million dollars,
► Total Toy Imports is $392 million dollars
► Domestic toys market consumption value is $530 million
► Total Exports is $35 million dollars
► The average annual toy consumption per a child is about USD 110.
► Foreign trade deficit $357 million dollars.
.► This figure is expected to rise in the following 5 years up to USD 300-350.
CHARACTERISTIC OF TURKISH TOY MARKET
Most of the products are associated with cartoon characters. Majority of the parents favor to buy educational toys. For boys, toy cars and any toy related to dinosaurs are popular nowadays. For girls, licensed toy babies and some fancy stationary toys became popular. International trends are being followed up simultaneously with the World. Turkish grandparents are in the key role for gifting toys. Most of the toys are sold in toy shops, in domestic and internationally well-knows markets, in shopping centers and domestic open markets. School holidays, New Year celebrations and festive holidays are dense days for toy retailers as in these times presents are mostly made to children. 70% of the toy companies in the sector are domestic companies and 30% are foreign companies. The market of the Turkish toy industry has a market share of about USD 1 Billion. Around 5% of the sales in the sector stem from internet sales. 80% of the toy market is consisted of importers and 20% of manufacturers. Turkish toy industry grew 20 times during the last five years. Since 2005, toy manufacturers started to obey to CE standards and also controlled by Ministry of Health
NATURE OF PLAY
Playing activity is a kind of child's "work" and toys are the tools of the children in this work. Toys are doing much more than entertain and keep children occupied. Properly chosen, they can help to child's physical, mental and emotional development. Playing is universally recognized as a vital part of learning and growing.
Because toys are such an important ingredient of play activities and they are very important to a child's development into a confident adult.
TOY MARKET TENDENCY
If we are talking about toy market, we can indicate that video, console and computer games are dominating the market. Industry leaders are focusing their marketing activities on older children and adults, and small aged children no longer considered as the industry’s main target.
While traditional toys and games are losing their popularity in the competition against interactive and intelligent toys, this market segment is expected to reach record levels of demand in many regions.
TOYS AGAINST VIDEO GAMES
According to technological develops, children are moving away from toys towards gaming at earlier ages. This means that there is a limited pitch for toy manufacturers to target this age segment and categories like video games are beginning to take first place.
Increasing demand for themed toys and games is being driven by social media, cartoon characters from TV shows. Share of educational and interactive toys are also increasing in popularity as parents in developed countries choose to purchase them as a helper for childhood development.
INFLUENCES ON PARENTS ON TOY PURCHASES
The major influences are the child’s own willing and wishes.
Many parents give their kids significant freedom to make their own toy choices, and it shows that children decisions play big role.
Other factors are; ratings and review, friends and family members’ advice and interactive displays, advertisements, social media etc.
Analyzing these factors are so important for toy manufacturers and toy exporters.
WORLD TOY INDUSTRY
Toy industry in World is generally divided into traditional toys and electronic toys. Subgroups of traditional toys are; Puzzle and card games, construction toys, dolls and accessories, dressing toys, outdoor toys, battery powered vehicles, plush toys and handcraft toys.
Major toy manufacturers are dominating world toy market; brands can be gathered under 4 main headings: global toy companies that created their own famous brand, oem toy manufacturers, distributors and toy sales points. Distribution is mainly made through private toy stores. Supermarkets are also other important points for toy sales. However, in recent times, trends of direct internet sales icreased very much. Oem toy manufacturing is mainly made in China due to cheap labor and integrated subsidiary industries, but it is also carried out in Italy, Spain and England, especially in Germany.
